The new Porcelana website has been designed from the start and is now live on-line!
The new website’s aim is to stand out in terms of aesthetics and functionality in order to fully meet the increased demands of Porcelana customers, while paying special attention to delicate design and easy access to information on all the company’s products in four major categories; tiles, bathrooms, kitchens, furniture.
In particular, in terms of design, special attention was given to the simple and clean-cut look & feel, highlighting the products themselves and avoiding the slideshows that can become annoying for users.
The context of the product pages has been redesigned to include basic product features. In addition to that, the first page now includes the service “Design your new bathroom with us”, giving the opportunity to every potential customer to send his or her bathroom floor plan to the company’s decorator, choosing the name of the bathroom he or she likes from the rich variety offered by Porcelana. We will then design and realistically present the new bathroom in one of the Porcelana stores.
The proper and careful classification of the website’s products makes it more functional, helping the final customer to easily find the information he or she needs. Special attention is given to the e-outlet, which constitutes an integral part of the new website, helping customers browse our unique offers.
Finally, strong emphasis is placed on the operation of the “newsletter”, which will be an active form of communication with old and new Porcelana customers.
Thanks to the site’s new design and dynamic nature, further updates that have been planned for the next months may be performed faster.
|